Blavity Inc. developed an app for original content starting in 2020, called the “Blavity TV” app, and is also available on Youtube. My main role on the team was creating the branding and promotional tools needed to present the show’s overall message targeting a set audience across multiple platforms. Social media assets, mobile banners, website ads, and video treatment templates for the videography team. The bases of the app are to showcase Blavity’s Interviewing of the industry’s top black entertainers, and actors, developing original content series, and so much more.