Sephora x 21Ninety Campaign
Blavity Inc’s beauty-based extension brand “21Ninety” in collaboration with Sephora to promote natural hair care products. I helped developed social media promotional posts for well-known influencers to promote beauty products focusing on specific hairstyles and way’s to maintain them. Each post with (CTA) Call To Action links for purchasing and more information on products.
Social Marketing Audience & Projections
Sephora x 21Ninety partnership purpose is to reach a wider audience by using existing targeted Sephora clients, and previous and new customers of products, skincare, and makeup lines while; adding new interests to the BIPOC-focused audience and introducing new targeted products. Combined with both brand audiences these social posts help achieved 840,000 total impressions and projected over 500,000 traffic to product interests. By adding social relationships to help push the agenda Sephora x 21N recruited three talented social influencers to promote on their pages as well.
