The process of this assignment was to create a series of branding materials for a fictitious art festival with cohesive elements. I created a space for a fashion and art showcase festival called “Lycra Festival.” Using Cinema 3D, I wanted to express my use of materials and really experiment with shapes, texture, patterns, shadows and light. My solution was to create eye catching objects that casted a natural bounce of light and reflectance. I wanted the products to feel light, airy and minimalistic. Manipulation of curved edges and realistic outcomes was my goal which I feel I achieved in this project.
COLOR / SHAPES / MATERIALS / TYPOGRAPHY / 3D_4D